Ten years ago, in 2007, technology was just starting to integrate into the food and beverage marketplace. Quick Service Restaurants began rolling out websites, menus were made available online, and customers could post reviews of their experiences. Fast forward to 2017, and the situation is very different.
Right now, technology and the QSR industry are at a crossroads. As we look ten years to the future, there is no denying that technology will continue to play a pivotal role in the industry’s evolution. Traditional commerce and retail are changing. Virtual channels like Uber and Expedia have been selling the same product for several years. Now, aggregators like Just Eat and Grub Hub are catching up. Brick and mortar locations must do the same. From a consumer perspective, the realization is that technology is already impacting the way they complete a transaction, but how much bigger of a role will it play ten years out? That is an answer that only time will be able to tell.