Marketing a restaurant may seem like one of the most challenging job imaginable considering the enormous amount of competition faced in most cities and towns around the country. It’s easy to rely on basic tactics like specials, menu changes, and word-of-mouth. In reality, though, a restaurant could learn a lot from the business lessons that most service-based companies are now applying that are helping get results faster and more efficiently than ever before.
Here are some marketing lessons related to technology and data that restaurants may want to consider adding onto their menu to generate greater results, add efficiencies, and improve the bottom line.
Appetizer: Streamline Your Processes
Main Dish: Use Data to Understand Changes in Business Flow
Dessert: Identify Lost Revenue Opportunities And Capitalize On Them