Hipsters have been blamed for polarizing trends from jeans to facial hair. Now they’re making it more expensive to enjoy breakfast.
Blame it on unicorn toast, whose rapid spike in popularity has contributed to a surge in cream cheese prices. There’s also other fads like avocado toast and exotic coffee drinks that have driven up costs for avocados and vanilla beans. Even cauliflower, a staple in the vegan diets favored by some hipsters, is near a record high.
If Starbucks is any example, the quick capitalization on these popular trends by major companies isn’t going away.
“What happened with Unicorn, drove significant traffic, incrementality, awareness, brand affinity,” Starbucks Chairman Howard Schultz said on a call to discuss the company’s most recent earnings report.“Stay tuned, because we have a lot more coming.”