Why We Might Be Saying Goodbye to Elaborate Restaurant Menus

New research from restaurant management platform Upserve shows that many restaurants, both quick service and full service, have way too many items on their menus: Specifically, the company has found that a massive 80 percent of a restaurant’s food sales come from only 16 percent of menu items.

Upserve analyzed millions of transactions across 90 days from restaurants around the country, ranging from quick serve to full service. Overall, they discovered that food accounts for 66 percent of most restaurants’ menu sales. Specifically, entrees make up 49 percent of food sales, appetizers 31 percent, and desserts 19 percent. In the beverage department, which contributes to 34 percent of sales, wine and beer accounts for 19 percent of beverage sales, while other alcoholic beverages such mixed drinks contribute as much as 41 percent.


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